eBay announced a crackdown in the UK on sellers who “misrepresent” their items’ location. The Item Location Misrepresentation policy states in part:
“Buyers should have complete information about an item’s location so that they can be aware of all the costs associated with purchasing the item. The item location must be clear and accurate.
“This policy helps avoid any misunderstandings, unexpectedly high postage costs for buyers, and longer than expected delivery times.”
It’s not clear why eBay UK felt the crackdown was needed now and not before this time, but the company said it was grateful for the feedback it had received from the seller community.
eBay UK said two changes would help in preventing sellers from violating the policy. First, sellers must now select a postal option that matches the item’s location. “From today (28 March 2019), sellers won’t be able to create new listings or revise listings where the item location and postal service don’t match.”
Secondly, eBay UK will be reviewing international sellers who state their item location is in the UK, but have excessively high dispatch times resulting in extended estimated delivery dates.
“Our teams overseas continue to work directly with international sellers on policy education and enforcement to ensure compliance,” eBay stated in Thursday’s announcement.
Below is an excerpt of the policy’s examples of what’s allowed and not allowed in seller listings.