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eBay Kicks Off Black Friday Promo on Its Deals Site

eBay Better than Black Friday deals

eBay Better than Black Friday dealseBay launched “Better than Black Friday” deals today in which it promises to match or beat the deals advertised in retailers’ Black Friday circulars that have already been made public, but won’t be available until next week.

Most items from third-party sellers are excluded from the promotion, which is held on its eBay Deals site, not the eBay Marketplace.

eBay is rolling out “Better than Black Friday” deals November 12 and will make deals available through November 18.

eBay took the opportunity in its announcement to also promote its Best Price Guarantee (available only on its Deals site) and its “Fast, Free, Guaranteed Delivery” guarantee, which is available on more than 100 million listings.

Excerpt from eBay’s announcement follows:

eBay is launching ‘Better than Black Friday’ deals today, granting holiday shoppers early access to Black Friday savings by beating (and matching) Black Friday Circular Deals ahead of the Thanksgiving weekend. Competitors include Target, Walmart, Macy’s, Kohl’s, JCPenney, BJ’s Wholesale and Costco. Beginning today, deals will be available until November 18, rolling out at 5 a.m. PT daily at ebay.com/BetterBlackFriday with free shipping, available while supplies last. The sale will include hot holiday gifts from jewelry, toys, electronics and kitchenware, featuring brands like Samsung, Ninja and Apple.

“Pouring over Black Friday ads has become a pre-Thanksgiving pastime for many US shoppers. We scoured these same ads so we could beat or match the best deals a week early on eBay,” said Jay Hanson, Chief Operating Officer of eBay Americas. “Black Friday is all about the amazing deal that can’t be found anywhere else, except now you can. eBay customers will have advanced access to some of the lowest prices this season right now.”

You can find the deals on eBay.com/BetterBlackFriday.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.

One thought on “eBay Kicks Off Black Friday Promo on Its Deals Site”

  1. Thanks but no Thanks Ebay. I’m fully capable of chosing who I want to buy from. Shoving a seller with less than great feedback is nothing but a way to get some people to buy from them Better we chose our own sellers. So thanks but no thanks Ebay

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