Email This Post Email This Post

Amazon FBA Launches Holiday Guide for Sellers

Amazon FBA 2018 holiday guide

Amazon FBA 2018 holiday guideAmazon FBA launched a holiday guide for sellers which it posted publicly today:

“Shoppers are on their way! Get ready for peak gift-giving time with our 2018 Holiday Guide, and make sure your inventory arrives at an Amazon fulfillment center by Dec. 5th.

“Bookmark our holiday sales guide for week-by-week planning and a complete social media toolkit. It’s everything you need for happy seasonal selling.”

It also reminded sellers about a promotion it launched in August – as we wrote at the time, Amazon is offering participating FBA sellers reimbursement for up to six months of long-term storage fees for new-to-Amazon ASINs in qualifying categories created between August 21, 2018, and November 30, 2018. The inventory must be received at a fulfillment center by December 5, 2018 in order to qualify for the promotion.

The guide notes the following key holiday shopping dates: Black Friday weekend Nov. 22–26; Christmas shopping peak Dec. 17–22. It also makes suggestions on what tasks seller should be doing as the holidays approach – for example, 4-6 weeks before, sellers should “Dig into details,” specifically: “Fine-tune your pricing, product pages, and listing details.” It provides links to “Check inactive listings” and “Update prices and details.”

Sponsored Link

You can find the new guide on this page.

Ina Steiner on EmailIna Steiner on LinkedinIna Steiner on Twitter
Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.