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Amazon Fashion Brings ‘Try Before You Buy’ to Europe

Amazon Prime Wardrobe

Amazon Prime WardrobeAmazon Fashion is bringing its “try before you buy” service to Europe. Amazon launched Prime Wardrobe in the US in 2017, available only to Prime members.

The program is limited to eligible items – members select between three and eight items for free delivery and no upfront charge. “On receipt of their order, members have seven days to decide what they love and then pay only for what they want to keep and return the rest,” Amazon explained. “Returning unwanted items is free and easy with a resealable bag and prepaid label.”

Sellers received the news last year with some skepticism, recounting their experiences with people who wear expensive clothing and then return it. “Now I know where to rent an evening gown,” said one skeptic. One seller surmised any returns abuse would cost Amazon nothing, believing Amazon would return any damaged goods to the manufacturer.

Amazon UK is running an offer to celebrate the launch of Prime Wardrobe in that country: “Prime members can benefit from an introductory offer where they save £5 when they keep products worth £100 or more and save £20 when they keep products worth £200 and more. For full details of the introductory offer visit www.amazon.co.uk/pw-promo.”

Press release follows:

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Today, Amazon Fashion has launched its ‘try before you buy’ service, Prime Wardrobe, which aims to make shopping for fashion more convenient than ever. Available exclusively to Amazon Prime members, Prime Wardrobe allows members to have their favourite fashion products delivered free of charge, try them on at home, and only pay for the items they decide to keep.

To make a Prime Wardrobe order, Amazon Prime members should visit www.amazon.co.uk/primewardrobe, where they can browse thousands of eligible fashion products in women’s, men’s, and children’s, including clothing, shoes, bags, and accessories. Members then select between three and eight items for free delivery and no upfront charge. On receipt of their order, members have seven days to decide what they love and then pay only for what they want to keep and return the rest. Returning unwanted items is free and easy with a resealable bag and prepaid label.

“Whether you want to try out some new wardrobe staples, the latest seasonal trends, or need new clothes for the family with the option to try multiple sizes, colours, and styles – Prime Wardrobe makes shopping at Amazon easier than ever” said Susan Saideman, Vice President of Amazon Fashion Europe.

“Fit is an important factor when it comes to buying clothes and shoes, and with Prime Wardrobe, Amazon Prime members can try their purchases in the comfort of their own home at no extra cost” said Xavier Garambois, Vice President of Amazon EU Retail. “We are excited to bring this service to Amazon Prime members in the UK following its successful launch in the US in June.”

Fashion brands available from the new Prime Wardrobe service include Calvin Klein, Tommy Hilfiger, Levi’s, Esprit, Miss Selfridge, Lacoste, Love Moschino, New Look, Aldo, Puma, Ted Baker, New Balance, LK Bennett, Vans, Pepe Jeans, French Connection, and more. Amazon’s private label fashion brands, which are exclusive to Amazon, are also available with Prime Wardrobe and include selection from find., (Amazon’s street style inspired fashion range for men and women), Iris & Lilly (lingerie and swimwear), Truth & Fable (women’s occasion wear), Meraki (elevated basics for men and women), and athleisure brand Aurique.

To celebrate the launch of Prime Wardrobe, Prime members can benefit from an introductory offer where they save £5 when they keep products worth £100 or more and save £20 when they keep products worth £200 and more. For full details of the introductory offer visit www.amazon.co.uk/pw-promo.

SOURCE: Amazon EU Press Release

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

One thought on “Amazon Fashion Brings ‘Try Before You Buy’ to Europe”

  1. We can hardly wait for this to come to the U. S. So much nicer to try on something in the privacy of your own home instead of the smelly body order retching fitting rooms of stores that are dirty.

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