|Tue June 20 2017 12:01:47|
Amazon Encourages Rentals with New Prime Wardrobe?
By: Ina Steiner
Amazon Fashion launched Prime Wardrobe, a new benefit for Prime members so they can "try before you buy." Customers select a minimum of 3 eligible items and have 7 days to return any or all items they don't wish to keep.
Try before you buy;
Over a million items;
Free, easy returns;
Save up to 20%
The move will change customer expectations around the purchase of clothing and accessories the way it did when it comes to free, fast shipping. A common complaint among online sellers is that buyers feel free to return clothing with stains or tears that show they've worn the items while expecting a full refund. This sense of entitlement will probably increase as Amazon promotes the new service.
Amazon does encourage shoppers to keep items: "if you decide to keep three or four items from your order, you will receive 10% off those items. If you keep five or more items, you will receive 20% off those items."
Prime Wardrobe gives Amazon an edge in apparel, while posing a threat to brick-and-mortar and catalog retailers. Learn more about Prime Wardrobe on the landing page
, and let us know how you think this will affect online sellers.