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eBay Runs End-of-Quarter Sitewide Sale on Thursday


eBay logoGet ready for a sitewide sale on eBay on Thursday, another sale subsidized by the company. The 1-day sale takes place on September 27th and runs until 6 pm PT.

Shoppers must spend at least $25 in order to get 15% off their order using the coupon code PICKSOON. There’s a maximum savings of $100.

The gist of the coupon deal is as follows:

“This Coupon is a 15% discount off a minimum purchase of $25 valid from 10:00 AM PT on September 27, 2018 until 6:00 PM PT on September 27, 2018. The Coupon discount is capped at a maximum value of $100. Discount applies to the purchase price (excluding shipping, handling, and taxes) of eligible items on eBay.com, cafr.ebay.ca and ebay.ca. *Eligible items exclude warranties and protection plans, as well as items from the Coins & Paper Money, Gift Cards & Coupons, and Real Estate categories. Coupon must be used within a single transaction (and can include multiple eligible items), while supplies last. Max one redemption per user.”

Be sure to read the full description for details and restrictions (and keep in mind the coupon doesn’t work until tomorrow, September 27th).

The sale comes as eBay finishes up the 3rd quarter (on September 30th), which some believe is a last-minute practice by company executives to boost sales for its quarterly earnings reports.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.

6 thoughts on “eBay Runs End-of-Quarter Sitewide Sale on Thursday”

  1. Unless I’m reading wrong, you have to USE the coupon (i.e pay up) by 6PM.

    If you pay after 6PM, you’re SOL.

    Can’t remember seeing that stipulation before.

    This is so non-sensical on it’s face…they boost their topline at the expense (literally) of their bottom line.

  2. Yet another bit of ebay news that I find out through Ecommercebytes and can find no sign of on ebay itself!
    I clicked on the “full description” link in the Ecb post and it brings me to the ebay home page. I checked the home page on both of my ebay accounts and could not find this “sale”. Super irritating as a seller who has great vintage jewelry listed at ridiculous prices with hardly a glance and as a buyer who wants to buy a few items that would be a reality with a coupon like the one mentioned. Is this an offer that is only made to select invitees? Every day I hate ebay more and more.

  3. Not sure why people are having a problem understanding this sale. It’s a promotion, a FLASH SALE. Promotions always (if successful), “boost the top line at the expense of the bottom line”. That’s the whole goal. Create some activity, generate business, move stuff out of carts and into checkout. It’s called MARKETING, and it costs money. Business 101 duh.

    Everyone complains when ebay takes their money (fees), yet when they use some of that fee money to prime the pump and create sales activity, they hate them again. My sales are up today because people are responding. On the buying side, I have 3 ebay accounts, so I can use the promo code 3 times. I have saved over $80 on each account, over $250 in one day! It’s a windfall, yet we have clueless complainers. The sale let me buy things that were just a bit too expensive before the promo. Those sellers are happy.

    Sometimes I think people are just emerging from under rocks, large rocks. And if you look for a sale during a time when it doesn’t exist yet, chances are you WON’T find it. Check your watch first. And flash sales ALWAYS have a cut-off time, hence the name FLASH SALE. I haven’t been able to use the word “hence” in a while. Felt good.

  4. Chester…there are promotions that take in less profit, and the ebay kind that guarantee a loss.
    True, some companies sell dead stock at a loss, or use loss leaders to enhance additional sales.
    Those are companies that OWN merchandise. ebay owns NOTHING.

    Their losing promos are to boost their GMV, hoping to impress potential stockholders who have just emerged from rocks.

  5. What you say about impressing Wall Street and potential stockholders is true, ebayout. That’s part of the job of every CEO from McDonald’s to Google. It’s all a game, smoke and mirrors, invest in us, we’re the smart move. Regardless of that, this type of promotion is one of the tools eBay has to work with, since as you say they really don’t own anything, maybe not even the tape dispensers on the desks.

    In its simplest view, eBay works on commission. The more churn there is, the more they take in. I’m sure there are items on eBay that have brought in to ebay more than their physical worth, as they are sold and resold again and again, with a slice heading to eBay each time. Taking a small portion of their income to reinvest in platform activity is a wise thing to do.

    Every type of promotion, like grand openings, launches of a new line, commercial advertising, or brand building takes capital. You don’t always get an immediate return. New ventures can be in the red for a long time as their business builds. In eBay’s case, maybe a flash sale causes some buzz in social media. It’s possible someone is in the market for a new electronic device and thinks the eBay sale might help them get a better deal today, right now. Maybe they do that, and remember that is was fun shopping on eBay, and get re-addicted.

    Since eBay can’t reinvest in buildings, inventory, warehouses, etc., THIS is where they build. Just makes sense to me, and I am benefiting on both the selling and buying ends, just as planned. Just wish they would do more of it. This sale lasted 10 hours, while eBay is open for business 8,760 hours per year. During the sale, if someone bought an item for $100, eBay got a fee of $10. With 15% off, the buyer got a $15 discount, which was made up of the $10 fee and another $5 that eBay kicked in. So it’s not a lot out of pocket for eBay. Don’t forget that they are open another 14 hours that day without a sale going on, ringing up their fees like usual. Maybe that day they didn’t show a profit overall (ghastly!). Just one day in the year they couldn’t push the wheelbarrow full of money to the bank.

    Even the investors are making out if they are looking long term, from the ripple effect. The only ones who would be sour to it are those looking to sell their stock asap. Maybe you???

  6. “Investing in ebay” has become quite the oxymoron.

    Thankfully, I own no stock. Actual horse pucky is a better investment.

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