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eBay Canada Gets Automotive Parts Catalog Feature

eBay Motors

eBay MotorseBay launched its parts compatibility feature called Fitment on eBay Motors 8 years ago, but it’s just rolling out to Canadians this month.

eBay Canada announced in its February Spring Seller Update that the new feature would be coming to the Canadian Parts & Accessories category, and last week, it announced its availability, stating: “We’re happy to announce that this feature is now available, and will make it easier than ever for buyers to find your listings in Parts & Accessories.”

The idea behind eBay Motors Fitment is that sellers can create one listing describing a single part and add a complete list of compatible vehicles – eBay’s goal was to make searching for parts and accessories easier for shoppers and not clutter search results.

eBay Canada explained in February: “Currently, sellers who list in this category on eBay.ca must manually add item specifics to help buyers determine if a part will fit their vehicle. With catalogue fitment, adding product identifiers such as brand name, part number, UPC, and/or compatible vehicles will automatically populate the rest of your listing with information from the eBay catalogue.”

The marketplace also told Canadian sellers: “Listing with parts compatibility also helps get relevant items in front of buyers in search results. Since both the compatibility information in your listing and your title are used to match the buyer’s search, you can now use all the characters in your title for popular search elements like brand name and part number. That means you’ll show up in more – and more relevant – buyer searches.”

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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