Facebook has two programs that small businesses can use to improve their digital marketing skills. The company made a pledge to help the US workforce in a June 8, 2018 blog post titled, “Training 1 Million People and Small Business Owners Across the US by 2020.”
“As our CEO Mark Zuckerberg has said, we want to make it easier for people to find jobs and grow businesses,” wrote Amy Brooks, Facebook’s Business Education Director.
In the blog post she described two programs that could be of interest to online sellers, one existing program and one that will launch in the fall.
Facebook Blueprint launched in March 2015 and offers nearly 80 online courses to help people learn about Facebook and Instagram marketing. In addition, the Facebook Blueprint team works with local associations such as the Small Business Administration, America’s Small Business Development Centers and National Small Business Association to offer free in-person local training events leveraging Blueprint curriculum.
Brooks said over 160,000 US small businesses have been trained using Blueprint, “and by 2020 we plan to train an additional 250,000.”
Learn with Facebook is scheduled to launch in the early fall, which Brooks described as “a free online training resource to equip people with the skills they need to grow and become drivers of their local economies.”
“This platform will provide access to new digital skills training for people across skill levels and interests; whether you’re a student wanting to learn digital marketing skills, a job seeker wanting to bolster your CV, a seasoned professional looking to retrain, or a budding entrepreneur wanting to turn an idea into a reality, we’ll have tools available to help you reach your goals.”
You can read the full blog post on the Facebook corporate blog.