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Amazon Squeezes More Benefits Out of Whole Foods

Amazon Whole Foods

Amazon Whole FoodsAmazon has found another way to leverage its acquisition of Whole Foods Market by giving the grocery store’s customers an incentive to become members of its Prime program.

Shoppers who use the Amazon Rewards Visa credit card when shopping at Whole Foods will receive 3% cashback at Amazon.com. And if they become members of Amazon Prime, they’ll receive 5% cashback at Amazon.com.

Likewise, it provides an incentive to Amazon Prime members to do their grocery shopping at Whole Foods Market, since they earn 5% cashback if they use the rewards credit card.

Amazon acquired the high-end grocery chain in August and has found numerous ways to bring Amazon convenience to Whole Food shoppers, including installing lockers in stores.

Last week, Amazon announced its Prime Now delivery service would begin offering free 2-hour delivery of products from Whole Foods Market in four markets, with plans to expand across the US this year.

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SOURCE: Amazon Press Release

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

One thought on “Amazon Squeezes More Benefits Out of Whole Foods”

  1. We love Amazon…..There is a Whole Foods Store near us. We plan on getting the charge card and are already a prime member. Can’t remember when the last time was that any of us actually logged into ebay much less bought anything from them. Guess we can take ebay off of our favorites list. BYE BYE EBAY

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