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Over 4.4 Million Searches for Legos on eBay UK Last Year


eBay logoeBay UK issued a press release on Wednesday to celebrate the Lego toy brand, saying it was the third most searched for item on eBay UK last year (over 4.4 million total searches), coming in behind behind iPhones and Fidget Spinners. So far this year, eBay UK has seen more than 1.160 million searches for Lego. It also revealed that the eBay UK marketplace serves 23.5 million customers a month.

Press release follows:

Ahead of the 60th anniversary of LEGO later this month (28 January), eBay.co.uk has revealed that interest in the classic toy has continued to ‘build’, with more than 20,000 searches on site for Lego in the last week alone, that’s one search every 30 seconds!

The online marketplace has found that when it comes to the toy box, Lego is still set to remain a firm favourite this year with more than 1,160,000 searches for Lego in 2018 so far, with the 60th anniversary marking the remake of favourites such as the Airport Shuttle and Galaxy Explorer.

eBay.co.uk has revealed everyone’s favourite brick became the UK’s third most sought after item of last year just behind iPhones and Fidget Spinners, with more than 4.4 million total searches on site and a big spike in November, with five searches every second as parents start the Christmas shop.

Despite the continued popularity of the retro models, film and TV has also continued to inspire a new generation of Lego lovers, with one ‘Lego Star Wars’ related item sold every minute since the release of the most recent instalment, ‘Star Wars: The Last Jedi’. Similarly, the release of ‘Star Wars Rogue One: A Star Wars Story’ inspired people to build their favourite Lego starship, with searches for ‘Lego Star Wars’ peaking on 18 December, three days after the release.

With nearly 500,000 current listings on site, whether a master builder or construction novice, make sure you head to eBay.co.uk celebrate the brick’s birthday this month.

SOURCE: eBay UK Press Release

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.