eBay posted the first of a four-part series to help sellers understand the “Modern Buyer,” where it promised to reveal what buyers expect when it comes to shopping experiences and how sellers can meet those expectations to remain competitive. It was also another attempt to convince sellers to offer generous shipping and returns policies.
Buyers have begun to expect that they can get what they want, when they want it – and they will search across multiple retailers until they do, eBay wrote.
It won’t come as much of a surprise to sellers to learn eBay advises them to offer the following policies and practices:
– Fast and free shipping. “Consider opting in to eBay Guaranteed Delivery so that your items appear when buyers search for items that can be delivered quickly.”
– Free returns and a longer return window. “eBay research shows that the number of returns does not significantly increase when you raise your return window from 30 days to 60 days—but it does increase conversions.”
– An easy shopping experience and lots of professional-looking images. “Make sure your listings show up in search and on product pages by using the right keywords, adding structured data, and optimizing your listings for mobile users. Include lots of bright, high-quality photos, and use a white background so that your items will show up when buyers use the Find It On eBay and Image Search functions.”
While fast and free shipping and easy returns work for retailers on their own sites, some sellers are uncomfortable leaving it to eBay to weed out bad buyers, particularly when it comes to certain types of items, including valuable, one of a kind items.
You can read the post here, and eBay promised to provide greater insight in future installments.