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USPS Loses Executive Responsible for Flat Rate Priority Mail

USPS United States Postal Service

USPS United States Postal ServicePostmaster General Megan J. Brennan announced that Chief Customer and Marketing Officer James Cochrane will retire next month after more than 43 years of service to the USPS, saying he has had a lasting impact” on the organization and the mailing and shipping industry.

“In his recent roles as chief customer and marketing officer and chief information officer, and in numerous prior roles in Operations, Sales, Marketing and Information Technology, he has been an innovative leader, anticipating our business challenges, identifying growth opportunities and formulating and executing strategies to improve our ability to compete for customers,” Brennan wrote.

Prior to his current position, Cochrane had been Chief Information Officer for the Postal Service, and he spoke at industry events on efforts to keep mail relevant in an increasingly digital age. Speaking at the PostalVision 2020 conference in 2015, he talked about the importance of analytics. “We want to be an information-driven enterprise. That’s really the future for us – using information to become more targeted.”

Cochrane helped develop the Intelligent Mail barcode and Intelligent Mail package barcode, two initiatives that improved the Postal Service’s ability to track mail and packages. He also helped develop Informed Delivery and Informed Visibility, Priority Mail Flat Rate shipping (a service embraced by many small online sellers), and “other offerings that helped drive growth in the organization’s package business,” according to the USPS.

Cochrane will retire on February 2. The Postal Service said a successor would be named at a later date.

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Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.