PayPal UK has published an ebook, “How to sell like Christmas all year round,” and is making it available on its website at no charge.
Between one fifth and one third of UK retail sales occur in the lead up to the festive season, it said, and the new guide is designed to help sellers enjoy Christmas-level sales every month of the year. “It’s packed with tips, sources of further information and the voice of experience from other online sellers in different fields,” PayPal said.
The guide includes advice on areas from social media and influencer marketing to using enticing images and optimizing for mobile devices – did you know mobile commerce accounts for 36% of UK ecommerce or online sales – and 40% for clothing sites, according to PayPal?
The ebook also includes the following quote from PayPal CEO Dan Schulman:
“I think there’s going to be more change in the next five years than has happened in the last 30 years, and that’s because of mobile,…two big trends are happening: the digitisation of money, so from cash to digital, and then in retail, that is fundamentally being redefined by the mobile phone. So much of what happened offline or in-store is now moving online.”
You can find a link to the ebook on this page of the PayPal UK website (no registration required).