Earlier this month, Bonanza informed sellers it was launching new seller ad initiatives, including ad campaigns on Facebook and Pinterest. Bonanza is also entering into new partnerships. In one such deal, a lifestyle publication for millennial women called PureWow will feature hand-picked items from Bonanza in their November newsletter. Bonanza is also partnering with Cool Mom Picks to feature Bonanza items in its upcoming holiday gift guides.
Reaction to the announcement was positive. One seller who thought it was a great direction asked what positive results Bonanza looked to receive and how it translated to sellers. A Bonanza moderator responded, “We will be measuring results based on new visitors, new signups and of course more sales. The more new buyers we inform about Bonanza, the more opportunity for sales our sellers have,” she wrote.
The holidays are fast approaching and here at Bonanza, we’re gearing up for the best season ever. Our team is always looking for opportunities to bring more shopping traffic to Bonanza, and we’ve been exploring new ways to advertise that will get results. We’re excited to announce that we’re launching several new advertising initiatives this season. These include ad campaigns on Facebook and Pinterest and partnerships with PureWow and Cool Mom Picks.
So why did we choose these platforms? High user engagement and the opportunity to build brand awareness for Bonanza! The average Facebook user logs in eight times a day, and almost 95% of Pinterest users visit to make or plan a future purchase. Investing in advertising on these social media channels helps us find new shoppers on the platforms that they use most, and allows us to use special targeting to show them the Bonanza items we know they’ll love. Even better, a strong social media presence means that more shoppers will recognize Bonanza as a great place to shop, and return to our site the next time they’re looking for that special item.
Social media isn’t the only new channel we’re adding this quarter. We’re also building partnerships with influential online publications. PureWow, a lifestyle publication for millennial women, will feature hand picked items from Bonanza in a newsletter next month. PureWow has a loyal and highly engaged audience who enjoy witty editorials featuring the latest items to shop. By making their content shoppable, PureWow will position Bonanza as an exciting new marketplace for millennial women.
We’re also partnering with Cool Mom Picks to feature Bonanza items in their upcoming holiday gift guides. These gift guides are often featured in major publications such as the Today Show and Martha Stewart. Dedicated Cool Mom Picks readers will see items from Bonanza sellers while looking to make holiday purchases.
These new platforms are only the first step in our increased advertising efforts. Positive results from these social media campaigns and content partnerships will allow us to expand our efforts into even more areas in the future. We plan to continue building the Bonanza brand and reaching a wider audience of new shoppers all across the internet.
SOURCE: Bonanza Announcement