Look for more ads from rival sellers appearing in your Etsy listings. Etsy has been running tests by showing “recommended items” from other sellers on listing pages when visitors come from Google and other external sites. Etsy announced this week it’s making it standard practice and will begin running the test for mobile shoppers. (Note that Etsy doesn’t refer to them as ads.)
Etsy does provide sellers a way to avoid this when sharing their own listings on social media – be sure you know how to do this before tweeting links to your Etsy shop.
In May, we published an update on the Seller Handbook about some experiments we were running to improve the shopping experience on Etsy. We introduced a new way for shoppers to discover items available on Etsy by showing recommended items from various shops on listing pages when shoppers come from Google or other external traffic sources. We found that the listing page plays a crucial role in a shopper’s experience on Etsy and giving them more listings to explore helps them discover and purchase new items from your shop and other shops.
Starting today, we’ll be moving forward with showing recommended listings at the bottom of listing pages to all shoppers who come to Etsy from an external source.
You can continue to create and share modified links to your listings that don’t display items from other shops so you can customize what visitors coming from your social media and marketing efforts see. We’ve made it easy to share modified links – share your listings to Facebook, Pinterest, or Twitter by clicking on the gear icon on your Listings page in your Shop Manager and clicking Share and the URL will be modified to hide recommended listings. Learn more about sharing modified URLs in the Help Center.
We’re also starting a new test to show recommended products to shoppers who view listings from a browser on a mobile device. For this new experiment, we’ll be testing a few different ways to highlight other products a shopper might be interested in, including other similar items from your shop. A percentage of shoppers who are in the experiment will see recommended items when they view a listing on mobile devices, whether they came from Etsy or an external traffic source. We’ll update you on the results of this experiment.
SOURCE: Etsy Announcement