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Etsy Surfaces Ads in Seller Listings


Etsy logoLook for more ads from rival sellers appearing in your Etsy listings. Etsy has been running tests by showing “recommended items” from other sellers on listing pages when visitors come from Google and other external sites. Etsy announced this week it’s making it standard practice and will begin running the test for mobile shoppers. (Note that Etsy doesn’t refer to them as ads.)

Etsy does provide sellers a way to avoid this when sharing their own listings on social media – be sure you know how to do this before tweeting links to your Etsy shop.

Announcement follows:

In May, we published an update on the Seller Handbook about some experiments we were running to improve the shopping experience on Etsy. We introduced a new way for shoppers to discover items available on Etsy by showing recommended items from various shops on listing pages when shoppers come from Google or other external traffic sources. We found that the listing page plays a crucial role in a shopper’s experience on Etsy and giving them more listings to explore helps them discover and purchase new items from your shop and other shops.

Starting today, we’ll be moving forward with showing recommended listings at the bottom of listing pages to all shoppers who come to Etsy from an external source.

You can continue to create and share modified links to your listings that don’t display items from other shops so you can customize what visitors coming from your social media and marketing efforts see. We’ve made it easy to share modified links – share your listings to Facebook, Pinterest, or Twitter by clicking on the gear icon on your Listings page in your Shop Manager and clicking Share and the URL will be modified to hide recommended listings. Learn more about sharing modified URLs in the Help Center.

We’re also starting a new test to show recommended products to shoppers who view listings from a browser on a mobile device. For this new experiment, we’ll be testing a few different ways to highlight other products a shopper might be interested in, including other similar items from your shop. A percentage of shoppers who are in the experiment will see recommended items when they view a listing on mobile devices, whether they came from Etsy or an external traffic source. We’ll update you on the results of this experiment.

SOURCE: Etsy Announcement

Ina Steiner on EmailIna Steiner on LinkedinIna Steiner on Twitter
Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.

3 thoughts on “Etsy Surfaces Ads in Seller Listings”

  1. Etsy, and “Mr Devon”, have just simply worn me out with all the claptrap, balderdash, gibberish, rubbish, mumbo jumbo, garbage, and drivel. Here’s an interesting thought though for them. More than a decade ago Ebay had Millions of items, Millions of sellers, Millions of buyers. No one needed any suggestions of what to buy, or how to find it. Adults, (Who frequently visited the site), knew how to “search” it seems. And you know what? For the most part it all worked quite nicely.

    Then Ebay went down the same path Etsy now follows. They tried all this garbage Etsy is trying. They wrecked search, same as Etsy. They favored some sellers over others, same as Etsy. They brought in big monster sellers, same as Etsy. They prostituted their rules, same as Etsy.

    Instead of trying all these useless new (used) ideas, which have all been proven worthless long ago……….. Why not just back up a couple of years to where it all worked??? Etsy will go down as a great idea, destroyed by people like yourself, that just can’t THINK! And doing this on MOBILE??? ARE YOU NUTS??? SHEEEEEESH!!!

    Incidentally, the two listings that you now have in your own shop, are not allowed by Etsy. Etsy does not allow test listings. No listings are allowed that do not have a real item for sale. Etsy will in fact SHUT DOWN your shop if they find out. At least that is what they do to other shops that run any sort of test like you are running. And a sheet of paper with the word “ART” on it, for $800.00, will NOT pass the Etsy smell test. I have notified Josh, and you will be dealt with.


  2. Oh, I forgot:

  3. I’m so disgusted I could throw up…..”Starting today, we’ll be moving forward with showing recommended listings at the bottom of listing pages to all shoppers who come to Etsy from an external source.”
    WHAT THE HELL!!! Who is this benefiting??????, Certainly not us, thats bull crap!!!!, they could care less about all of us, their just concerned about their pockets!!! At any cost….That will eventually distroy half of the shops on Etsy, that make and sell handmade or vintage items, period. Why/How?…..because some people wont pay what the item is truly worth, handmade or vintage items come with a higher cost, then an item you find thousands for, because its Handmade (which takes time) OR Vintage, (Antiques that are hard to find for collectors) is what is suppose to make Etsy Original…..

    Now they are going right down the path of Ebay. ….Etsy is suppose to be Original, that was the plan before they got GREEDY, like Ebay, Sickening……..Etsy is following in there shoes, they need to follow other great venues that have made it and done well. I wont mention my other shop, but that Venue knows what their doing and they dont have issues at all and I sell on their and do rather good, just started 3 months ago…….

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