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eBay Significantly Expands Promoted Listing Ads


eBay logoeBay expanded its Promoted Listing ads on Monday, making it available to single-quantity listings in all categories except Motors fitment listings. The program continues to exclude auction format listings, but otherwise, sellers of unique items will now be able to participate in the program.

Readers raised some interesting points in this AuctionBytes Blog post, such as what would happen in cases where all sellers had paid to promote a particular listing, and concerns that eBay Top Rated sellers and Anchor Store subscribers would have to chase eBay for eligible credits.

eBay announcement follows:

Sellers can now use promoted listings for single-quantity, one-of-a-kind items in all categories but Motors fitment listings. Previously, sellers had been able to use promoted listings for only multi-quantity listings and select categories of single-quantity items.

Promoted listings is a service that gives sellers the ability to boost listings’ visibility through ad placements throughout the buyer’s shopping journey on eBay, increasing the listings’ likelihood of sale. Sellers set the fee they wish to pay for a promoted listing campaign and are free to start, stop, or make changes to campaigns at any time. With access to detailed performance metrics through promoted listings, sellers can make decisions backed up by data. Sellers pay for a promoted listing only when a buyer clicks the ad and purchases the item within 30 days.

Every quarter, eBay Top-Rated and Anchor Store subscribers receive a Promoted Listings credit of $30 and $25 respectively. Sellers who qualify for both receive a combined $55 credit. These credits post automatically to sellers’ accounts once they begin using promoted listings.

Start using promoted listings now, or learn more about promoted listings in Seller Center.

As always, thank you for selling on eBay.

SOURCE: eBay Announcement

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.