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Amazon Touts Small Business Successes amid Antitrust Rumblings


Amazon logoIn the face of some recent negative stories about Amazon growing too big (search news sites for “Amazon antitrust”), the company issued a press release touting how beneficial its marketplace is for small businesses. Amazon said small businesses and entrepreneurs sold more than 2 billion items on Amazon in the first half of 2017, which represent over half of the items sold on its marketplace worldwide.

Press release follows:

Amazon today announced that small businesses and entrepreneurs on Amazon sold more than 2 billion items in a record-breaking first half of 2017. With more than 300 million active customers, Amazon offers small businesses the opportunity to reach shoppers in more than 180 countries around the world. Small businesses are also able to use Amazon’s world-class fulfillment and customer service expertise through Fulfillment by Amazon.

“We started working with small businesses to sell online back in 2000 and have helped hundreds of thousands achieve success. Amazon Marketplace has grown so significantly that sales by small businesses now account for over half of the unit sales on Amazon sites around the world, and 2017 is off to a record-start with over 2 billion units sold,” said Peter Faricy, Vice President for Amazon Marketplace. “We love hearing the stories from these small business owners who are able to quit their day jobs to sell on Amazon full-time, hire more employees to grow their business, and, in many cases, start other businesses – it’s very energizing for Amazonians to know that the technology we are building is helping so many people pursue their dreams.”

Facts about the Amazon Marketplace:

Amazon has 11 marketplaces around the world for small businesses and entrepreneurs to reach customers.

More than half of the items sold on Amazon worldwide are from small businesses and entrepreneurs that offer their products through Amazon Marketplace, many of whom also choose to use Fulfillment by Amazon as a way of making their items Prime eligible.

More than 100,000 entrepreneurs achieved over $100,000 in sales selling on Amazon in 2016.

According to an Amazon economic study, sellers have created over 600,000 new jobs outside of Amazon.

Small businesses and entrepreneurs selling on Amazon come from every state in the U.S., and from more than 130 different countries around the world.

Amazon sellers fulfilled orders to customers in 185 countries in 2016.

The Prime Day 2017 event grew by more than 60 percent over last year – sales growth by small businesses and entrepreneurs was even higher

“Being able to sell on Amazon has been paramount in driving massive amounts of sales and customer visibility, allowing us to build brand awareness where customers shop,” said Kelly Fedio, founder of One Savvy Life, based in Redondo Beach, Calif. “Since we started in 2014, we have successfully introduced several products to customers on Amazon, including our original best-selling infusion water bottle. Amazon has played an instrumental role in helping us launch our small business and grow into an enduring brand.”

Businesses interested in selling on Amazon can visit http://services.amazon.com. To view inspiring stories of inventors, authors, and small business owners who are transforming their lives and pursuing their dreams with Amazon, check out Transformations.

SOURCE: Amazon Press Release

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.