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Etsy Runs Tests to Highlight Popular Items

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Etsy logoEtsy announced it is running a new series of tests to highlight popular items. Sara Kassatly posted the announcement, writing that “giving shoppers more information about what’s trending on Etsy will help them discover and buy products they’ll love.”

Announcement follows:

Over the next few weeks, we’ll be testing new ways of highlighting your products to shoppers and letting them know how popular an item is on Etsy. We believe that giving shoppers more information about what’s trending on Etsy will help them discover and buy products they’ll love. Read on for more information about these tests.

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Telling buyers when an item is almost out of stock
Beginning this week, we’ll test a new way to let shoppers know that an item is close to selling out. We believe that notifying shoppers that an item is almost out of stock will allow them to complete their purchase before an item sells out.

For listings with an item quantity of three or less, shoppers will see the information “3 left in stock,” “2 left in stock,” or “1 left in stock” as the items sell. The text will not display on one-of-a-kind or made-to-order listings. During this experiment, we’ll be showing this information to a percentage of all shoppers.

Highlighting best-selling items in search
During this experiment, we’ll be showing buyers best-selling listings that match the terms they search for. A percentage of shoppers who search for popular phrases will see highlighted best-selling items on their search results page. We believe that knowing those items are popular with shoppers will help new buyers feel more confident making a purchase on Etsy.

Best-seller badge
In addition to showcasing best-selling items in search, we’ll be testing a best-selling item badge. The badge will appear on items that are top sellers in their category and will be displayed on listings in search and on category pages. Badges will appear based on sales of that listing, so a shop may only have one listing with a badge even though they have many listings for that item.

We’ll update you with the results of these experiments and let you know if we decide to make any permanent changes.

SOURCE: Etsy Announcement

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Ina Steiner

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. Send news tips to ina@ecommercebytes.com.


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