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Etsy Test Tweaks Reviews and Estimated Delivery


EtsyEtsy is running new tests in an effort to get more sales. In one test, Etsy is adding a verification designation to reviews in a bid to boost sales by making shoppers more confident in their purchasing decisions. It’s also testing a change to how it displays transit times to buyers.

Announcement follows:

Starting (Tuesday), we’ll be running a few experiments to test out new ways that highlight important details about your shop in order to help buyers make quick, informed purchasing decisions.

As part of these experiments, we’ll be adding verified purchase messaging to reviews to let buyers know that reviews are made by Etsy buyers who purchased those particular items. While these “Verified Purchase” badges won’t change the way reviews work on Etsy, some buyers will now see reviews on both listing pages and a seller’s shop homepage during this experiment.

We’ll also be running an experiment where we’ll surface estimated transit times to buyers at checkout. We believe that surfacing when buyers can expect to receive their orders will make buyers more likely to purchase, which we hope means more sales from your shops. These changes will only appear at checkout for listings that use calculated shipping, so your buyers won’t see these changes for listings that use fixed shipping costs.

We’ll be closely monitoring these changes to see the effects they have on buyer behavior. If any of these changes become permanent, we’ll be sure to announce them.

Source: Etsy Press Release

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.