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eBay UK Partners with Major Brand in Close Shave


eBayeBay created a Father’s Day landing page on its UK marketplace highlighting grooming products such as razors and electric shavers from major brands. The move comes after the company partnered with L’Oreal earlier this year, and its Men Expert line of products will be featured on the promotional landing page.

eBay UK announcement follows:

eBay.co.uk expands men’s grooming offer in lead up to Father’s Day

With recent research revealing that one in six Brits will be buying their dads grooming gifts this Father’s Day and pampered pa’s like David Beckham and George Clooney setting the bar high, eBay.co.uk is celebrating this boom in men’s grooming with a dedicated beard-to-toe hub that offers a wide selection of male-grooming brands, including L’Oreal, Phillips and Mo Bros, at great prices.

The online marketplace announced their partnership with L’Oreal earlier this year, welcoming L’Oreal’s Men Expert range onto the site. The Men Expert range will feature on the hub alongside a selection of items from male grooming brands including; innovative electronics brand Phillips and premium beard grooming company Mo Bros.

There’s a range of categories available on the men’s grooming hub from shaving to dental, body to gift sets. The hub also includes top tips and videos on topics such as “How to get a Barber-Worthy Shave at home.”

Rhian Bartlett, Senior Retail Director at eBay says; “We’ve watched the men’s grooming industry grow over the years and are delighted to be able to celebrate such a wide selection of brands on our dedicated men’s grooming hub.

Whether it’s the perfect close shave or searching for that all-important Father’s Day gift, with more than 230,000 products on the men’s grooming hub, eBay has everything you need this summer.”

For all your men’s grooming needs visit this page.

Source: eBay UK Announcement

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.