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Amazon Discounts Prime for Customers on Assistance

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AmazonAmazon is providing discounts on its Prime membership program to customers on government assistance as it expands into groceries and as it goes head-to-head with Walmart. Currently only shoppers who hold a valid EBT card can participate, but it plans to add other ways for those participating in government assistance programs to qualify.

The press release follows:

Amazon announced customers participating in a growing list of government assistance programs can now access Amazon Prime at a discounted monthly price. Currently, customers who have a valid Electronic Benefits Transfer (EBT) card qualify for the discounted membership. Membership includes Prime Video, Prime Music, Prime Reading, Prime Photos and unlimited fast, free shipping for $5.99 per month for one year, with the ability to cancel anytime. Customers can learn more or sign up for a 30-day free trial at Amazon.com/qualify.

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“We know when people try Prime they love it, because they save time and money with low prices on millions of items, unlimited access to premium videos and music, and fast, convenient delivery,” said Greg Greeley, Vice President of Amazon Prime. “We designed this membership option for customers receiving government assistance to make our everyday selection and savings more accessible, including the many conveniences and entertainment benefits of Prime.”

Enrollment Requirements: At launch, customers will need to qualify with a valid EBT card. An EBT card is commonly used to disburse funds for several government assistance programs including Temporary Assistance for Needy Families (TANF), Supplemental Nutrition Assistance Program (SNAP), and Women, Infants, and Children Nutrition Program (WIC).

EBT cannot be used to pay for membership. Customers can qualify every 12 months up to 4 times. Amazon will add other ways to qualify in the future for customers participating in government assistance programs that do not utilize EBT. There is no annual commitment and members can cancel anytime. Customers can learn more or sign up for a 30-day free trial at amazon.com/qualify.

Source: Amazon Press Release

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Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. Send news tips to ina@ecommercebytes.com.


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