ChargeItSpot, the leading provider of cell phone charging stations for major retailers, events, and other indoor public venues, has announced the results of its “2017 Online Retailer Report.”
The study examined shoppers’ opinions surrounding willingness and reasoning to shop at a store opened by a major online retailer, (e.g. Warby Parker, Amazon Go, Bonobos, etc.). ChargeItSpot collected responses from over 3,000 in-store shoppers at 11 malls across the country, using its integrated survey capability, QuickPoll. Below are the key takeaways from the study.
When respondents were asked if they would shop at a store opened by an online retailer – like Amazon Go, as an example – a combined 55% said they were likely to shop there. Of that group, 29% said they would “definitely” shop there while 26% said they would “probably” shop there. Alternatively, 28% of respondents said they would “maybe” shop at a store opened by an online retailer, while just 5% chose “probably not” and 12% said “definitely not.”
“According to our results, many in-store shoppers are open to the idea of shopping at a store opened by an online retailer,” said Douglas Baldasare, CEO and founder of ChargeItSpot. “83% of respondents have echoed that they would probably or definitely do so.”
Additionally, millennial shoppers (61%) were most likely to shop at a store opened by an ecommerce company. Shoppers between the ages of 35-49 (57%) were the next age group likely to shop there, followed by shoppers between the ages of 50-65 (43%).
“It is no surprise millennials are most interested in this shopping experience,” Baldasare said. “They are digital natives. They also tend to be the most fluid early adopters in this day and age.”
Convenience motivates shoppers to shop at an online retailer store
Of the 55% of shoppers who said they would shop at an online retailer’s brick-and-mortar store, 42% said their main reason for choosing to shop there would be convenience. Other reasons for shopping at an online retailer’s store were technology (20%), lower prices (13%), out of curiosity (10%) and curbside pickup (3%).
“Ecommerce companies have made it essential to be able to provide customers with convenience in the online experience,” added Baldasare. “According to the data, shoppers say that that same level of convenience in a brick-and-mortar scenario would be the chief motivator for their patronage.”
For more information about ChargeItSpot phone charging stations, visit ChargeItSpot.com or connect with ChargeItSpot on Facebook or Twitter.
Source: ChargeItSpot.com press release