Shopify sent us the following data from the Thanksgiving long holiday weekend showing the impact of holiday shopping on small sellers:
Many people associate Black Friday/Cyber Monday (BF/CM) with big-box retailers, but SMBs (small and medium sized businesses) are heavily impacted by these two major shopping days as well. Below we’ve pulled 2016 BF/CM data from Shopify’s 325,000+ retailers worldwide that demonstrates how significant this time of year is for smaller retailers.
Here’s a snapshot of the data:
Sales Stats
Small businesses experienced 3.6X as many sales on Black Friday and 3.1X as many on Cyber Monday compared to an average day in 2016. Note: This data is from a subset Shopify’s 325,000+ merchants who made less than $50,000,000 USD in sales through the Shopify platform in 2016 and have under 100 admin logins.
The highest number of orders at one time occurred at 1:03 PM ET on Black Friday.
At our peak, there were $555,716 USD of transactions per minute.
One in 4 Shopify merchants made a sale over Black Friday/Cyber Monday.
Mobile orders
- 57% of orders on Black Friday were made on mobile (phone/tablet), compared to 51% in 2015;
- 46% of orders on Cyber Monday were made on mobile (phone/tablet), compared to 40% in 2015.
Orders per country
Top countries outside of the US making purchases on Black Friday and Cyber Monday from Shopify merchants (data represents number of Black Friday/Cyber Monday orders compared to an average day in November 2016. Data is ordered from highest to lowest average daily order volume in November). Note – these are countries whose average daily order volume is higher than 3,000 orders.
UK: 3x
Australia: 1.7x
Canada: 3.5x
Germany: 3x
France: 2.7x
New Zealand: 1.63x
Spain: 5.19x
Denmark: 3.8x
You can also find a roundup of stats on the Shopify blog.
Source: Shopify spokesperson
