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Small Sellers See Big Boost on Cyber Monday

Shopify sent us the following data from the Thanksgiving long holiday weekend showing the impact of holiday shopping on small sellers:

Many people associate Black Friday/Cyber Monday (BF/CM) with big-box retailers, but SMBs (small and medium sized businesses) are heavily impacted by these two major shopping days as well. Below we’ve pulled 2016 BF/CM data from Shopify’s 325,000+ retailers worldwide that demonstrates how significant this time of year is for smaller retailers.

Here’s a snapshot of the data:

Sales Stats 
Small businesses experienced 3.6X as many sales on Black Friday and 3.1X as many on Cyber Monday compared to an average day in 2016. Note: This data is from a subset Shopify’s 325,000+ merchants who made less than $50,000,000 USD in sales through the Shopify platform in 2016 and have under 100 admin logins.

The highest number of orders at one time occurred at 1:03 PM ET on Black Friday.

At our peak, there were $555,716 USD of transactions per minute.

One in 4 Shopify merchants made a sale over Black Friday/Cyber Monday.

Mobile orders

  • 57% of orders on Black Friday were made on mobile (phone/tablet), compared to 51% in 2015;
  • 46% of orders on Cyber Monday were made on mobile (phone/tablet), compared to 40% in 2015.

Orders per country
Top countries outside of the US making purchases on Black Friday and Cyber Monday from Shopify merchants (data represents number of Black Friday/Cyber Monday orders compared to an average day in November 2016. Data is ordered from highest to lowest average daily order volume in November). Note – these are countries whose average daily order volume is higher than 3,000 orders.

UK: 3x
Australia: 1.7x
Canada: 3.5x
Germany: 3x
France: 2.7x
New Zealand: 1.63x
Spain: 5.19x
Denmark: 3.8x

You can also find a roundup of stats on the Shopify blog.

Source: Shopify spokesperson

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.