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eBay Surveys Sellers on Needed Improvements

eBay sent a survey to sellers this week asking them how it could improve. It took a novel approach by asking what was the single most important thing it could improve to make sellers more likely to recommend eBay.

It listed a number of areas from which sellers could make one selection, including things like access to more buyers, feedback, policies, fees, and customer service.

eBay also asked how many bad experiences respondents had had when selling an item on eBay in the past 3 months, and for those who had, it asked them to specify the reason(s). Based on the options from which sellers could select, eBay is well aware of areas that sellers stuggle with, from shipping costs, claims, undeserved feedback, and selling restrictions.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.