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Amazon Stays in the Hunt for New Products

Product Hunt is a bit like the newsletter Daily Candy, but it showcases items of interest to geeks rather than fashion mavens – products like folding stand-up desks rather than mascara.

It also has a community aspect similar to Woot where visitors can leave comments about the products, so it’s not surprising it caught Amazon’s eye. Product Hunt founder Ryan Hoover announced the news on Medium on Wednesday, quickly picked up by TheNextWeb and then by other tech publications:

Products that are featured on Product Hunt will include a direct link to the product on Amazon, Hoover explained.

Amazon understands merchandising, having launched as a retailer – it’s always on the prowl for profitable and appealing products to offer shoppers. It launched Amazon Launchpad last year to help customers discover unique products from inventors and entrepreneurs and learn about the inspiration behind them.

And last month, Amazon expanded the initiative with a store for products exclusively launched through Kickstarter crowd-funding campaigns. “Customers can discover more than 300 Kickstarter products available for purchase on Amazon.com in one convenient location, including everything from smart herb gardens to virtual reality headsets and more,” it announced.

Another strategy is to appeal directly to entrepreneurs so that they see the Amazon marketplace as a viable way to launch their products and brands.

This week, the company hosted 300 entrepreneurs at its first Amazon Women’s Entrepreneur Conference. Amazon also offers a special program called Exclusives where participants receive special attention in return for forsaking other retailers.

Product Hunt’s Hoover said on Wednesday, “Amazon customers will also find a destination of products curated by the Product Hunt community along with a badge on its product page, highlighting the popularity of a particularly product with the current number of upvotes it’s received. In the following weeks, we’ll be introducing additional collections of products on Amazon.com, highlighting great things across a variety of topics.”

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.