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What Happened to eBay’s Enterprise Business?

eBay cared an awful lot about large brands and retailers throughout former CEO John Donahoe’s reign, but with the breakup of the company in July, the eBay Enterprise unit was sold off. So where is it now?

What’s left of the unit, which is still called eBay Enterprise, will be rebranded in the second quarter, the president of the new company told AdExchanger. The unit had actually been split into four, as we described in November.

Tobias Hartmann, who joined eBay Enterprise in 2011 as Vice President Omnichannel Operations & International, said rather than trying to market itself as one solution that can solve all retailers’ needs, it’s going to focus on something it calls “post-click commerce.” That includes things like payments, inventory fulfillment and support for in-store pickup services.

The new strategy was prompted in part by the loss of key client Toys R Us, which took its website operations in-house in July.

The new owner, Sterling Partners, merged eBay Enterprise with a tech company called Innotrac – the combined company has 27 distribution centers globally, five call centers and 7,000 employees.

You can see what else Hartmann said about his plans for the company in the AdExchanger article.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.