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How Many Products Does Amazon Actually Carry?

A new report answers the questions, how many products does Amazon actually carry, and in which categories. And it shows the incredible impact third-party merchants have on Amazon’s selection.

The report from 360pi shows that Amazon alone carried 12,231,203 total products as of May 2016, excluding Books, Media, Wine, and Services – note that product variants were not included in the analysis.

But when products available from marketplace sellers were included, the total number of products increased almost 30X to a total of 353,710,754 products offered by Amazon and its marketplace sellers combined (applying the same exclusions noted above).

The top 5 categories based on the number of products listed on Amazon’s U.S. site, including marketplace sellers (again, the same exclusions apply) are:

1) Cell Phones & Accessories: 82,039,731 products

2) Home & Kitchen: 64,274,875 products

3) Clothing, Shoes & Jewelry: 33,422,437 products (including categories for Men, Women, Girls, Boys and Baby)

4) Electronics: 31,604,887 products

5) Sports & Outdoors: 23,997,293 products

And the top marketplace seller in terms of most number of products (over 18 million) was in the Collectibles & Fine Art category.

Jenn Markey, 360pi’s Vice President of Marketing, said, “As our holiday insights campaign revealed, even Amazon is moving beyond just price to compete and win with shoppers. Increasingly, it’s as much about having the right product, as the right price.”

You can download an infographic with more data from the the 360pi website.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.