Over 17,000 online merchants around the world use 3dcart to power their web stores, and this week, the company announced a major update to its shopping cart platform.
Among the new features are new payment platforms through Vantiv and Amazon Payments, and new ways to slow the problem of cart abandonment.
Other improvements include simple RMA processing (for returns), a dynamic platform for managing customer relationships, an easy-to-use gift registry for customers, ecommerce blogging capabilities that match the look and feel of an online store, and store credits.
The CEO of 3dcart Gonzalo Gil said, “As always, offering online stores the flexibility to integrate with third-parties is top of mind. We’ve also spent time updating some core shopping cart features, both on the front and the back ends.”
Integration is important for ecommerce platforms so merchants can connect their stores to services such as shipping services. 3dcart noted that its software already embraces an open environment through third-party integrations that extend the platform to be used with other apps and services. “Now Zapier helps make 3dcart even more dynamic by integrating with more than 500 different web apps,” the company said. ” Online stores can also now take advantage of built-in web hooks that enable an event on one site (e.g. a purchase on a store) to a notification to another site (e.g. a third-party order management platform).”
As for new features to fight the problem of abandoned shopping carts, the company said email marketing is a great way to bring shoppers back. “3dcart’s new Abandoned Cart Saver emails customers who leave with unbought products still in their carts, enticing them to finish their order. By sending a customer a compelling, personalized message, online merchants can heavily sway order completion rates to make a major impact on the bottom line.”
More information is available on the 3dcart.com website.