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Email Marketing with the Online Merchant in Mind

What if you could integrate email marketing with your ecommerce platform and Google Analytics to gain new insight into the effectiveness of your campaigns? Delivra has launched such a tool that even lets online merchants re-market to shoppers who have abandoned their online shopping carts.

A spokesperson told EcommerceBytes, “New integrations with Magento, Shopify and WooCommerce allow retailers to dig into purchase data, discovering revenue, number of purchases and the conversion rate associated with every email sent. Users can also bring in customers’ order history information and remarket to consumers all through personalized, automated email.”

Online sellers can using Delivra’s drag-and-drop editors and marketing automation tools to insert detailed order and cart information into email campaigns and SMS messages.

Delivra Commerce also enables users to automatically create segments based on synced purchase data from Magento and WooCommerce categories, or Shopify product types, to personalize mailings for increased revenue.

Additionally, users can track revenue attribution from email to strategize future mailings and easily send abandoned cart messages to recover potential revenue and increase email marketing ROI.

“We are heavily focused on enhancing the way online retailers communicate and sell via email,” said Delivra CEO Neil Berman. “Our integrations with the three most popular online shopping carts allow us to provide retailers of all kind the necessary tools to automate, personalize and segment consumers in meaningful, revenue-generating ways.”

Delivra software starts at $75/month (annual billing) and starts at $176/month for the Commerce option. You can find more information on the Delivra website.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.