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Amazon Offers Product Protection – for a Price

Amazon is offering customers in the UK an option to purchase product protection. Amazon Protect is an add-on to the manufacturer’s guarantee that provides a choice of protection against accidental damage, breakdown and theft.

Amazon Protect is available for mobile phones, cameras, tablets, laptops, gaming consoles, electrical household appliances, television sets and many other products, according to the announcement.

“When shopping for products including washing machines, mobile phones, tablets, television sets, kitchen appliances and many more, customers can now include product protection with Amazon Protect simply by adding it to their shopping basket with one click,” the company explained.

Vice President Amazon EU Retail Xavier Garambois was quoted in the announcement: “At Amazon, we’re always looking for ways to make customers’ lives easier. With this new service customers can enjoy their purchases made on Amazon.co.uk worry-free: If an accident happens, Amazon Protect steps in – providing great benefits and fast help.”

Amazon Protect is offered in collaboration with The Warranty Group.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.