What does “big data,” PRP, and SRP have to do with shopping on eBay? The product manager responsible for the shopping experience on eBay explained how the marketplace uses models to guide shoppers to items, whether they are browsing or searching, and explained some recent enhancements.
Jason Fletchall said providing too many options can be overwhelming for people shopping on eBay. In a post on its corporate blog, he says there are five stages in the “shopping journey”: want, discover, compare, decide and buy.
“At eBay, we’ve started enhancing our product and search results pages that will meet our customer needs at each step in the shopping process. Our goal is to help shoppers quickly make sense of the options available to them, and help them easily compare options so they can decide with confidence.”
When shoppers search for an item, they are shown “Search Results Pages,” or SRPs. But eBay also offers “Product Related Pages” (PRPs), which it calls a one-stop destination for specific products. These are surfaced to both browsers and searchers.
On the PRP pages, “Not only does eBay provide a “top pick,” which is based on information gathered from other, similar searches, but we also surface reviews and information on trending prices.”
“The intent of the PRPs is to serve as a companion to the SRPs – not replacing them – for those users who want to take advantage of a more guided shopping experience,” according to Jonas Klink, Director of Product Management and Shopping Experience.
Some interesting excerpts from the blog post:
- “As consumers browse eBay, we’ve leveraged machine-assisted and deep learning features to help surface the best items for their needs.”
- “Our goal is to make it easier and more convenient to understand the unparalleled breadth of eBay’s inventory, as well as quickly cut through this inventory to find the best deal for you. Doing this well involves understanding the tradeoffs between different listings for something you are shopping for.”
eBay said more news about enhanced item discovery features and search innovation would be coming in the weeks to come. You can find the full post on the eBay website.
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