eBay wants to give car buyers greater selection and make it easier for them to find the vehicle they’re looking for, and it acquired Cargigi to help it.
eBay announced the acquisition on Tuesday, saying it will leverage Cargigi’s technology to help onboard auto dealers’ inventory onto eBay.com. Financial terms were not disclosed.
Cargigi is a provider of online advertising and marketing services for the auto industry, and it will replace eBay’s Dealer Center.
The key takeaway from the announcement: eBay wrote, “The addition of Cargigi will also enable eBay to build out its structured data capabilities for the vehicles industry.” eBay’s new president Devin Wenig has been beating the “structured data catalog” drum since he took over from John Donahoe.
The announcement quoted eBay’s Jay Hanson, Vice President of Merchandising of Hard Goods. “eBay continues to enable commerce through technology. With Cargigi’s state-of-the-art technology, our eBay Motors dealers will be able to easily grow and manage their business, and, importantly, create the best shopping experience for buyers.”
To understand how Cargigi markets itself, this is from a press release from last year: “Cargigi works with thousands of dealership clients nationally, marketing and advertising pre-owned vehicle inventory through various media channels, including the Internet’s most-used free classifieds sites. Cargigi uses a proprietary strategy that syndicates ads and places them in strategic targeted markets at all times, resulting in more exposure, more inbound leads and more vehicle sales.”
Founder Tony Hoang and his team of more than 30 employees, including engineers and designers, will join the eBay Motors business unit.
The full announcement can be found on the eBay corporate blog.