Ina Steiner EcommerceBytes Blog
News and insight focusing on ecommerce.
by Ina Steiner, Editor of EcommerceBytes.com
Wed Mar 30 2016 21:02:10

eBay Cuts Through the Clutter with New Old Product Pages

By: Ina Steiner

Sponsored Link

The product manager for eBay's Shopping Experience was quoted this week on the company blog, "When looking at shopping behaviors, we often find that providing too many options can be overwhelming for some people."

At first glance, that might sound condescending. But how many times do both buyers and sellers say they have to wade through page after page of irrelevant listings on eBay? And how many sellers oppose the idea of free listings because they believe it contributes to the problem?

Jason Fletchall said eBay has started to enhance product and search results pages - "Our goal is to help shoppers quickly make sense of the options available to them, and help them easily compare options so they can decide with confidence."

But sellers will want to know, is eBay going about things the right way?

One of the enhancements announced was to "Product Related Pages" (PRPs), which eBay calls a one-stop destination for specific products and are shown to both browsers and searchers.

Product Related Pages sound and look a lot like the Product Pages, aka Product Cards that eBay had introduced in 2009.

What's worrying is what eBay said about Product Cards in 2012, when it removed them from search results: "We have made significant improvements in our item-based search experience in recent years, and have learned that eBay can generate more sales for sellers like you by launching the item-based search experience everywhere. For that reason, we are removing the consolidated view experience (often referred to as "product cards") at this time."

(As we noted at the time: the catalog stayed, product pages stayed, but the search experience in those categories with catalog was changing back to the "old" eBay style.)

The Product Cards were eBay's answer to a catalog approach, which is now in vogue again at eBay. You can see the old Product Pages on this page (they're referred to as "new" on that page) and the new Product Pages on this page.

Have you encountered these search and browse enhancements, and what do you think eBay can do to show your listings to shoppers? Does it have a problem with clutter on search results pages?




Comments (16) | Leave Comment | Permalink

Readers Comments

Perminate Link for eBay Cuts Through the Clutter with New Old Product Pages   eBay Cuts Through the Clutter with New Old Product Pages

by: Troy Stiffler This user has validated their user name.

Wed Mar 30 22:28:15 2016

Awesome.  I've been waiting for this.  I've always preferred Amazon's structured system.  I just wish they'd go head-first and clean up all of the categories.  My business' focus is Business and Industrial.  That'll probably be last category to get attention.

Perminate Link for eBay Cuts Through the Clutter with New Old Product Pages   eBay Cuts Through the Clutter with New Old Product Pages

This user has validated their user name. by: iheartjacksparrow

Wed Mar 30 22:51:12 2016

I see a definite improvement. There are a couple of items I regularly search for, and I previously got results that had nothing to do with what I was looking for. Tonight I just got back a notice there were zero results. This is great!

Perminate Link for eBay Cuts Through the Clutter with New Old Product Pages   eBay Cuts Through the Clutter with New Old Product Pages

by: nsc This user has validated their user name.
Web Site

Thu Mar 31 00:20:02 2016

Too funny.  

Perminate Link for eBay Cuts Through the Clutter with New Old Product Pages   eBay Cuts Through the Clutter with New Old Product Pages

by: FeelingFroggy This user has validated their user name.

Thu Mar 31 05:49:14 2016

Just more ebay forked tongue speak.

Perminate Link for eBay Cuts Through the Clutter with New Old Product Pages   eBay Cuts Through the Clutter with New Old Product Pages

This user has validated their user name. by: Ric

Thu Mar 31 08:07:49 2016

Just great.... when eBay's faulty programming fails to find a sellers item it will now be totally invisible.

eBay management still refuses to accept the fact that Cassini has been broken from day one.

eBay's executives need to wake up and realize that the answer to their problem does not lie in further whittling down search results.

Instead, the answer is fixing the broken search engine so that it returns only items directly related to the search terms entered, you know.... the way virtually every other search engine on the planet works.

Perminate Link for eBay Cuts Through the Clutter with New Old Product Pages   eBay Cuts Through the Clutter with New Old Product Pages

by: tradernick This user has validated their user name.
Web Site

Thu Mar 31 09:55:41 2016

My knee-jerk response is this is going to be bad.  History is a good teacher and they've stuck our hands into fires over and over again, always saying it won't hurt this time.  I don't think buyers need to be guided, I think buyers want a simple search engine that returns results based on what they search for.  Ebay pretends to know what buyers want and seems oblivious to the notion that everyone shops and thinks differently.

Perminate Link for eBay Cuts Through the Clutter with New Old Product Pages   eBay Cuts Through the Clutter with New Old Product Pages

This user has validated their user name. by: bitbybit

Thu Mar 31 11:53:35 2016

Now take all those graphics on the new product page and have them displayed on the new 4'' iphone. By the way, Apple stated many users prefer the smaller screen.

And Ric is right, as usual, sellers items will now be totally invisible.

Buyers will only see new and of course all items from China.  

Perminate Link for eBay Cuts Through the Clutter with New Old Product Pages   eBay Cuts Through the Clutter with New Old Product Pages

by: fAlken This user has validated their user name.
Web Site

Thu Mar 31 11:55:46 2016

I have had decent sales the last few days, perhaps it was do to this new change.  But I do not believe for one second that was intentional, it was a side effect to this new change because my product doesn't have much competition.   There is no doubt in my mind that this is a way to guarantee higher sell thru rates to larger sellers under contract.  In order to insure a sell thru rate for popular products, you hide some and funnel the sales in the direction you want them to go.  Before the idiots from Bain ruined the site, most of us had a 100% sell thru rate!  That's not BS, sell thru rates were insanely high compared to everywhere else.  I absolutely believe that traffic is still there but we don't see it since it is directed to their contract sellers that have guaranteed sell thru rates.  This company really is decietful to the largest portion of their customers, it's a shame and there's not a thing any of us can do about it.  I hate that I depend on them to survive....

Perminate Link for eBay Cuts Through the Clutter with New Old Product Pages   eBay Cuts Through the Clutter with New Old Product Pages

by: Will This user has validated their user name.

Thu Mar 31 12:53:54 2016

It's not about wading through "unwanted" pages. It's about eBay not following through, and letting choice sellers (Chinese, namely) have duplicate listings. If eBay simply adhered to policies (it's funny how they pick and choose what is to be adhered to), there would be less clutter.

Perminate Link for eBay Cuts Through the Clutter with New Old Product Pages   eBay Cuts Through the Clutter with New Old Product Pages

by: comments This user has validated their user name.

Thu Mar 31 16:26:38 2016

I can only imagine the chaos and businesses this failure in the making trial will cause to go belly up.

We will do a search on ebay and see only the cheap china crap and the American products will be hidden in search.

Collectable searches will show cheaper low grade junk in favor of higher priced better condition ones.

Electronics will show no name crap instead of Branded products.

Oh wait didn't this already happy when they started with "best match"?

Oh yea so lets expand on an already bad idea to take the premium results out.

Perminate Link for eBay Cuts Through the Clutter with New Old Product Pages   eBay Cuts Through the Clutter with New Old Product Pages

by: pace306 This user has validated their user name.

Fri Apr 1 09:27:47 2016

As everyone else said .....

As long as ALL sellers are shown, they can redesign listings in any fashion they choose.

However this is eBay - a company known for its sheer lack of honesty (and thats being polite about it), and its reputation for being a "PAY TO PLAY" environment.

Between eBays past dealings, and its current TOS (we can charge you but wont tell you when/how often/if at all we will show your item(s)) they both indicate that they are incapable of being forthright and above board, so ... "who gets to be shown where and when"?

Who gets shown on the top line?

Does that placement indicate (to buyers) that the people on top/first ones shown are "the best"?

Will it separate new from used?

Will it separate US based sellers from overseas ones?

Right now, there are too many unanswered questions to make a true judgement call - but this is eBay - the company with 5 billion dollars hidden offshore that they refuse to repatriate - stolen from sellers via themselves and Paypal - so I wont beholding my breathe waiting for a truthful answer.

Perminate Link for eBay Cuts Through the Clutter with New Old Product Pages   eBay Cuts Through the Clutter with New Old Product Pages

by: JQ This user has validated their user name.

Fri Apr 1 11:20:46 2016

I am immediately completely skeptical that this change will improve eBay.

Every time eBay says they are adding one more layer of manipulation to product searches I have learned from years of past experience they are not helping shoppers find the item that best matches their search criteria, rather they are being shown items that eBay would most prefer they buy.

Inevitably when eBay manipulates search results items in Diamond (huge accounts) seller's inventories are promoted, and items in smaller seller's inventories are demoted or completely hidden.

As a general rule of thumb, every time eBay says it is tweeking its inventory search algorithms the result in all likelihood will be bad for shoppers and small sellers.  

Perminate Link for eBay Cuts Through the Clutter with New Old Product Pages   eBay Cuts Through the Clutter with New Old Product Pages

by: beuler This user has validated their user name.

Sat Apr 2 03:06:34 2016

Years  of Listing promos x  multiple seller ids x years of accumulation = flooded categories of identical widgets. Categories ballooning from 1500 items to 40,000+ in just a few short years. Think of all the ebay 'fixes' since then, Cassini, cant-see-me policy updates, latest 'its what buyers ask for' adjustment to the search.. all to fix a problem created by ebay promos.  

Perminate Link for eBay Cuts Through the Clutter with New Old Product Pages   eBay Cuts Through the Clutter with New Old Product Pages

by: NukaCola This user has validated their user name.

Sat Apr 2 16:47:01 2016

From a buyer perspective, this would be a horrible change. In my niche I have to be able to see all items otherwise I will miss certain listings. The default search on ebay.com should be for ''US only'', not China-HongKong-Taiwan. If consumers want that kind of stuff, they should be able to find it, but make default searches ''US only''.

Perminate Link for eBay Cuts Through the Clutter with New Old Product Pages   eBay Cuts Through the Clutter with New Old Product Pages

by: mcposty This user has validated their user name.

Sun Apr 3 16:53:45 2016

Whats even more overwhelming is buyers searching for something but instead get 40 pages of Chinese junk.

Perminate Link for eBay Cuts Through the Clutter with New Old Product Pages   eBay Cuts Through the Clutter with New Old Product Pages

by: beuler This user has validated their user name.

Wed Apr 6 19:30:07 2016

Its straight up mass flooding of the categories (not china), now addition of "Shop by Brand" at the top of every page.. if your not one of those brands your done, its not china its ebay.  



Login is required to post comments.
To sign in to leave a comment using your AB Verify User Name, fill in the form below. If you have not yet signed up for AB Verify, or if you'd like more information, go to the Registration Page
.

Login for AB Verify
Be sure and use your email address and password to log in.

 
Email:
Password:
 
 Forgot Your Password?
 Even though you are signed in with the AuctionBytes Blog, you will have to sign in to the EcommerceBytes blog. But you can sign in with your existing AB Verify info.