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Amazon Wants to Feed Us and Clothe Us

Amazon wants to feed and clothe us in addition to selling us books, toys, gadgets, and other everyday products. It may not seem as radical an idea today, but the idea that consumers would turn to Amazon for groceries, takeout, and fashions remains a novel one.

Internet Retailer has a nice summary of what Amazon has been up to in the fashion line. The publication says you can purchase a cashmere sweater for $120 from “Lark & Ro,” which is one of several Amazon-owned private-label apparel brands.

It also cites research from Wall Street firm R.W. Baird & Co. that estimated that the number of clothing and accessories SKUs on Amazon.com, including those offered by third-party sellers, grew 87% in the third quarter of 2015 from the previous year – and account for 6% of all products available on the site.

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Amazon is also serving up meals in a variety of ways – Amazon offers grocery delivery (Prime Pantry) and restaurant delivery (Prime Now), though it’s not available in very many locations: Amazon offers free one-hour delivery from restaurants in San Diego, Austin, Baltimore, Chicago, Los Angeles, Portland and Seattle.

In the UK, Amazon just entered into a deal with Morrisons, which will supply groceries to Amazon customers through Amazon Prime Now and Amazon Pantry services, according to the BBC.

Amazon is even helping put wifi in our water pitchers so that the pitcher can automatically order new filters through its Amazon Dash Replenishment system when the current filter nears its capacity.

An Amazon employee recent blogged that there is always something new popping up, comparing working at Amazon to working at a company of 100 startups.

It’s true that Amazon is going after many markets. It makes you wonder what other products and services Amazon will tackle next.

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Ina Steiner

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. Send news tips to ina@ecommercebytes.com.


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