eBay users will be taking to the site on Friday to sell unwanted Christmas presents while Amazon users will be busy shopping and downloading digital content on Christmas Day. Both companies issued press releases in the UK on Monday with very different messages about the Christmas and post-Christmas period.
eBay is giving users an incentive to sell their unwanted Christmas presents – it’s running a free-listing promotion for consumer listings in the UK from December 26th through January 31st. (It did not provide details about the UK promo but appears to be limited to what it calls private, non-business sellers.)
eBay emphasized how users could turn to its marketplace to sell, rather than buy, on Christmas Day and through Boxing Day. Nearly half (47%) of Brits are expected to receive a Christmas gift that’s not on their wish list this year, it said, pegging it at a potential 99 million unwanted gifts at a total value of 1,232 million pounds.
eBay UK is expecting over 450,000 new consumer listings to go live on ebay.co.uk by the end of Christmas Day, with a further one million by the end of the day on Boxing Day.
“Listings are projected to peak between 7pm and 8pm on Christmas Day as the nation takes part in some dual screening action, watching the Strictly Come Dancing Christmas Special whilst listing an unwanted gift,” it said. eBay UK expects over 50,000 items to be listed during this hour alone. And it expects over 75,000 new consumer listings between 10am and 11am on Boxing Day and 85,000 from 8pm to 9pm.
The marketplace noted that the top listed items on Christmas Day 2014 on eBay UK were: Perfume, Tablets, Smartphones, Frozen Merchandise, Soaps and Lotions, Women’s necklaces, Women’s Shavers, Vacuum Cleaners, CDs, and DVDs.
eBay UK did not share data on Christmas and Boxing Day shopping activity in Monday’s announcement – only selling activity.
Meanwhile, Amazon UK said Friday will be its busiest Christmas Day ever, noting that sales on December 25th have increased by more than six times over the last five years. Orders are expected to peak at 8.52pm when many people will be picking up a bargain in the Boxing Day sales.
Amazon UK said it was starting its “Boxing Day Deals Week” sale at 4pm on Christmas Eve due to customer demand. More than 5,000 deals will be available in the Boxing Day sale, more than three times the number of deals offered last year, with an average of 35% off current Amazon.co.uk prices. Deals will include “Lightning Deals” and “Deals of the Day.” And it made a point of mentioning in the announcement that Amazon Prime members receive an exclusive 30-minute early access period to all Lightning Deals.