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Pinterest Rolls Out New Shopping Feature

Pinterest rolled out a new shopping feature on Thursday. Users of the social networking site who save a “buyable pin” on one of their Pinterest “bulletin boards” will be notified if the item featured in that pin drops in price. Each day there are over 1 million Pins with reduced prices, the company said.

“Say you’ve collected a bunch of gift ideas on your Holiday Shopping board. When that cashmere scarf for mom goes on sale, we’ll send you a notification so you can buy it right from the app,” Pinterest explained.

Pinterest launched buyable pins in June, allowing brands and merchants to offer items for sale and let people buy them without leaving the Pinterest app. On its website on a page about buyable pins, it says its working with Apple Pay and other payment processors to make sure credit card info is secure. And it explains to merchants:

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“Buyable Pins still let you control the shopping experience – Pinterest doesn’t take a cut from your sales and you still get to handle shipping and customer service the way you always have. That’s why we’re only working with merchants who care about providing Pinners with the best possible experience.”

Pinterest is working directly with “a few major brands” on the buyable pins. Other retailers and smaller merchants can apply through the company’s integrations with the following five ecommerce platforms: Bigcommerce, Demandware, IBM Commerce, Magento, and Shopify.

In August, however, small merchants said they were frustrated because they were being placed on waiting lists, unable to add Pinterest buyable pins to items in their Shopify stores.

In Thursday’s announcement, Pinterest told users, “If you’re still shopping for gifts, head to the Pinterest Shop for hand-picked Pins that are on sale right now from shops like Modern Citizen, Lucky Duck Boutique, Maude and more. We’ve even collected a few last minute gift ideas with free shipping,” linking to this page featuring pins companies including Nordstrom, Kate Spade, Bloomingdales, Neiman Marcus, and ShopHearts.com.

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Ina Steiner

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. Send news tips to ina@ecommercebytes.com.


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