Amazon launched its Black Friday Store in early November offering “tens of thousands of deals, and on Friday, it kicked off Eight Days of Holiday Deals, with new deals added as often as every five minutes for 8 straight days on the Black Friday store.
Prime members receive 30-minutes early access to the majority of the holiday Lightning Deals.
Amazon will also give mobile shoppers access to special app-only deals beginning Thanksgiving Day and running through December 9th. “Amazon will introduce more than 150 hand-picked Lightning Deals on everything from electronics to kitchen gadgets only through the Amazon Mobile Shopping App available on Android, iOS, and Fire OS. These deals can be found on the “App Only Deals” tab,” Amazon announced.
The marketplace said total holiday sales from the Amazon Mobile Shopping App last year doubled in the U.S. and Black Friday had the most rapid growth in mobile shopping.
Mobile shoppers can also use a special “Watch a Deal” feature that lets them pick the holiday deals they’re interested in and receive a notification to their mobile device when the deal is live.