Amazon's store for handmade goods which launched last month
is now welcoming Martha Stewart - but it's not what you might think. The items are not made by Martha Stewart or her company. Rather, they are items from local artisans personally selected by Martha Stewart and the editors of Martha Stewart Living.
Two years ago, eBay made a similar announcement
, welcoming Martha Stewart American Handmade's eBay shop.
But the New York Times reported
today that Martha Stewart decided to drop eBay in favor of Amazon, quoting her as saying of Amazon, "It's a much bigger audience. It's the powerhouse retailer online in the United States.”
"It is a particularly inopportune time for eBay," the Times wrote, referring to its drawn-out proxy fight with shareholders and its breakup with PayPal. "Investors have long been bullish on the future of PayPal, but are less certain of the fate of an independent eBay, which faces formidable e-commerce competitors like Amazon and, to a lesser extent, Google."
eBay told the newspaper that hundreds of sellers who had sold on American Made continued to operate their storefronts on eBay. "eBay continues to sell more than a half-billion dollars of handmade items and related craft supplies annually."
The Times barely mentioned Etsy, but wrote, "Handmade at Amazon remains dwarfed by Etsy, which lists about 36 million craft items for sale from 1.5 million active sellers." Amazon revealed in today's announcement that Handmade at Amazon now features over 200,000 items from 10,000 approved artisans.
But many Etsy sellers who venture over to Amazon don't necessarily see it as an either-or proposition. In fact, some have already had success selling on Amazon before the launch of the Handmade store.
You can find the Martha Stewart American Handmade shop on this page
- let us know what you think!