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Best Buy Kicks Off Holiday Shipping Promotion Early

Best Buy is enticing online holiday shoppers with a special shipping promotion in what has become an annual tradition among retail giants. As of Sunday, online shoppers will receive free shipping with no minimum order required through Jan. 2, 2016, on all items sold by and shipped from Best Buy.

The Consumer Electronics Association says 65% of Americans (160 million people) are planning to buy tech gifts this holiday season, and it’s clear Best Buy sees the opportunity.

So what will people be buying? The consumer electronics trade group says 58% plan to purchase a tech accessory this season; it expects headphones and earbuds (28% and 27% of consumers, respectively) to be the most popular tech. Tablets (26%) will also be popular this year, followed by portable Bluetooth speakers (25%), smartphones (24%) and notebook/laptop computers (25%).

Best Buy will also try to get shoppers into the store early this season – it’s offering a special day of deals on November 7th at 400 of its retail stores. It promises Black Friday-like deals, and in-store events will feature robot and virtual reality demos. (The special deals day is in addition to the real Black Friday event on November 27th.) More information will become available on October 29th at BestBuy.com/ShoppingEvent.

Here’s the fine print on this year’s Best Buy free-shipping offer:

“Customers will enjoy free shipping on all items sold by and shipped from Best Buy from Oct. 25, 2015 through Jan. 2, 2016. Eligible items will have Standard Shipping automatically selected in the shopping cart. Select Marketplace items, some scheduled delivery items and items displaying an “In Store Only” message are not available for free shipping. Starting Sunday, customers can visit BestBuy.com/Shipping for more information.”

Here’s a link to learn more.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.