Facebook launched a host of changes to make business pages more effective when accessed on mobile devices, including a new Shop section. Other changes include new and more prominent call-to-action buttons. And this may be only the beginning of a new push to cater to businesses.
Facebook explained it was adding new features to Pages to make it easier for the more than 45 million active businesses on its platform to highlight important information and reach their goals. “The new features for Pages reflect our belief that no matter if you’re a plumbing company, a flower shop, a non-profit or a brand, your Page should house the information people are looking for, help you communicate with your customers and support your unique goals.”
The new Shop section helps retail businesses bring their products to the forefront of their Page, while the new Services section enables professional services businesses to showcase a list of their offerings at the top of their Page. So now, for example, a spa can add their services menu to their Page or highlight the line of products they sell, helping people get to know their business faster.
Facebook plans to build additional sections for Pages in the near future.
Facebook also said call-to-action buttons bring a business’s most important objective to the forefront of its Page, “whether it’s encouraging people to book an appointment or browse an online shop.”
It made Pages’ call-to-action buttons on mobile more prominent – “bigger, brighter and directly under the Page cover photo,” and said it was also testing new call-to-action buttons on mobile, including Call Now, Send Message, and Contact Us” – making it easier for people and businesses to connect directly.
The Guardian interviewed Benji Shomair, Director of Global Partnerships at Facebook, who told the UK newspaper that business pages that reply to 90% of messages and respond on average within five minutes will now get a green badge.
Forbes also had an interesting prediction: “Facebook’s new version of mobile Pages doesn’t yet include everything in terms of search or electronic-payment options that merchants might want. But improvements should be coming, Sandberg assured a handful of small-business operators at Facebook headquarters. “Tell us what you need, and we will do our best to build it,” she declared.”