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eBay Takes Another Stab at Its Mobile Reboot

In December, eBay tried rebooting its already successful mobile app with the launch of a new version of the “eBay for iPad” app. Devin Wenig, called it one of eBay’s most important product launches in the previous few years. Despite the hype, it was panned by users – buyers said they lost their saved searches and had to spend more time to accomplish basic tasks. And sellers were frustrated that buyers lost contact with them during the peak holiday shopping season.

On Tuesday, eBay launched a new release of its iOS and Android apps, eBay 4.0. The announcement touched on the negative reception its revamped iPad app had received in December, though downplaying it: “After launching that app, we heard from our eBay community – they loved the design, but sellers wanted more robust tools to help manage listings and buyers wanted to be inspired when browsing through eBay’s 800M+ listings.”

And eBay played up the fact that with this latest release, it had sought feedback from more users:

“We continue to engage our community for input. Last month we introduced the largest public beta program for the new apps on both iOS and Android. The feedback from early testers has been quite positive, honest, and invaluable. We greatly appreciate our customers’ insights about key features and functionality, and their input on the design and overall experience.”

Tuesday’s announcement of eBay 4.0 explained, “This update features a more browsable design with easy access to top deals, promotions and events, balanced with streamlined ways to access the powerful eBay features you’ve come to rely on. eBay 4.0 is a more customized, personalized and simplified way for our customers to browse, shop and sell.”

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It also said it elevated selling within eBay 4.0 and designed a more personalized experience based on a seller’s level and activity. “The new app offers more information to help first-time and new sellers be successful, and a new dashboard for more regular sellers with at-a-glance activity updates.”

Of the new app, eBay’s new CEO Devin Wenig said, “The new eBay mobile app reflects our commitment to designing great experiences for our buyers and enabling continued growth for our sellers. Our success is driven by our extraordinary global community – and we are driven by our purpose to empower people and create opportunity through connected commerce.”

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.