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Etsy Gives Top Sellers Access to Account Managers

Etsy launched a Seller Account Management program to provide its top sellers access to account managers. An Etsy spokesperson told EcommerceBytes the program offers tailored, high-touch support to some of the marketplace’s most active sellers.

“Sellers in the program are assigned a dedicated Seller Account Manager – an Etsy expert who’s there to provide in-depth shop critiques, business coaching, product-related education, and more,” she said.

Currently Etsy also offers phone and email support teams, its Trust & Safety team “for any hiccups along the way,” the Etsy Forums for peer support, and the Seller Handbook that contains advice from Etsy experts. “The Seller Account Management program is one more channel for sellers to get the help they need,” she said.

In announcing the program to sellers on the Etsy blog, the company said, “The Seller Account Management program offers tailored, high-touch support to some of Etsy’s most active sellers. We’ve found that sellers’ support needs tend to change as their shops grow and they branch into new product lines and sales channels. Sellers in the program are assigned a dedicated Seller Account Manager to provide additional coaching related to their particular needs.”

The Seller Account Management program began as a pilot program, and Etsy is inviting additional sellers to participate in the fall.

In addition, it’s opening up 50 slots to which interested sellers in good standing can apply. The marketplace will accept applications through September 15th, and plans to reopen applications next year.

Etsy said the program is best suited for higher volume sellers, but said any active seller could apply. “As we review applications, we’ll consider the ways a seller envisions using Seller Account Management resources, the amount we think these resources can impact their business, and whether they are in good standing with Etsy.”

According to a FAQ about the new program on the Etsy website, “Volume is not the only criteria we are evaluating.”

You can read seller reaction on the Etsy boards, where one seller wondered if the program was in response to Amazon launching its Handmade marketplace. Those interested in applying can learn more on the website.

Etsy has 1.5 million active sellers; it would not disclose how many sellers were currently enrolled in the new program.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.