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Walmart Responds to Amazon Prime Day

Walmart scoffed at Amazon’s new Prime Day holiday set for Wednesday, keying in on the cost of joining Amazon Prime, a requirement to get the promised Prime Day deals. “We’re standing up for our customers and everyone else who sees no rhyme or reason for paying a premium to save.” President and CEO Fernando Madeira took to the Walmart blog to announce its response to Amazon new holiday that promises deals to rival Black Friday.

While he did not mention Amazon by name, Madeira wrote, “We’ve heard some retailers are charging $100 to get access to a sale. But the idea of asking customers to pay extra in order to save money just doesn’t add up for us.”

But it’s not just a war of words between the two retail giants – it’s a war of discounts.

“We’re kicking off some awesome deals this week that will be available for everybody with no hidden costs or admission fees, and they won’t be available for just one day. Our customers will see thousands of great deals on Rollback beginning this week along with some special atomic deals (more on that in the days to come).”

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And surprisingly, Walmart is lowering its free-shipping threshold, changing the minimum order to $35 from $50. It didn’t get specific about the length of time, but told Reuters it would run at least 30 days and perhaps longer, “depending on the response to the sale.”

“Low prices, no hidden fees or premiums, plus savings for everyone – now that’s something we can all celebrate,” Madeira wrote on the Walmart blog.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to