Pinterest, the social networking site that lets users post images found around the Internet on shareable bulletin boards on its website, entered into the ecommerce space last week when it finally began rolling out “Buyable Pins.”
The new pins generated big demand from sellers anxious to try the new feature for themselves. Note that the word “pin” is both a verb and a noun in Pinterest parlance.
The new Buyable Pins are basically ads that allow users to purchase items featured in the pins (not to be confused with Promoted Pin ads, which don’t offer the ability to make a direct purchase). Currently only select U.S. retailers and businesses using commerce platforms or Shopify or Demandware can create the ecommerce ads.
Pinterest explained in this blog post how the new Buyable Pins work, and it’s interesting to read the comments from users.
One seller reported that Pinterest was backlogged in approving Shopify merchants. “I signed up with Shopify two weeks ago specifically due to Buyable Pins. My store isn’t approved yet by Pinterest, despite Shopifying very clearly promising everyone who signed up would be approved before it went live on their blog!” They updated their comment, writing, “I just got word from Shopify on their blog that the approval process is just backlogged.”
Another seller suggested Pinterest provide an option for sellers to be paid for their sales proceeds via direct deposit to their bank account “like Amazon does” so they wouldn’t have to use PayPal, adding, “I hope that you will allow pinners to sell antiques and collectibles for fixed price or best offer to take on eBay. So many sellers of these products have been dissatisfied with their treatment by eBay for many years.”
Pinterest plans to work on more integrations in the future and created a way for sellers to sign up on a waiting list. “If you’re interested in getting Buyable Pins to sell your products, sign up for our waitlist,” it advised sellers. “We’ll let you know as soon as Buyable Pins become available to you.”