eBay is making interim traffic reports available to sellers to help them analyze visits to their eBay Stores after terminating the Omniture-powered reports on June 30. The new reports are available through Tenthwave, a marketing company eBay works with to increase user engagement that manages about 35 promotions and programs a year for eBay.
While eBay gave sellers advance warning of its decision to shut down the reports, it did not provide any details about what would replace the reports. Some sellers found the reports on their own on the evening of July 1st.
Those who went to eBay’s Selling Manager to view traffic reports saw a message from eBay:
“We’re working on a new set of traffic reports that will be available directly in your eBay account. In the meantime, we’ve partnered with Tenthwave, a 3rd party provider, to deliver your traffic report data so that you can continue to manage your business. To visit the report portal on the Tenthwave site, click See traffic reports and sign in using your eBay username and password.”
However, many sellers were unaware of the reports or were unable to access them.
Over the years we’ve documented some of the problems sellers faced in working with the Omniture reports eBay had made available to them. As a seller wrote on Friday, “Omniture was discontinued because store owners that switched to the new store format were not getting traffic feeds (myself included). Glad to have the new report since I haven’t had one for almost 16 months.”
With the new reports, sellers are able to view only a recent 30-day period, limiting its usefulness – one seller made a colorful comparison of the two reports, with Omniture being encyclopedic and at a Ph D level versus Tenthwave’s “pre-school” work.
Sellers are discussing the new reports on the eBay boards and on the EcommerceBytes Blog. One seller reached out after reading the blog post to tell us, “Just to let you know that the Tenthwave traffic reports supposedly accessible through Selling Manager do not exist. There’s the link for them, and the sign-in – but the page never opens, it just takes you back to the sign-in. Endless loop.”
Let us know what you think and, if you can access the new traffic reports, whether you find them helpful.
Comment on the EcommerceBytes Blog.