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Amazon Expands Prime Now Delivery to London

Amazon has launched its one-hour delivery service to parts of London, it announced on Tuesday. Amazon first introduced Prime Now in Manhattan just before last Christmas. Customers who are Prime members can order a subset of items and get them in one hour (for a fee) or in 2 hours (for free). Amazon has since expanded the service to Atlanta, Austin, Baltimore, Brooklyn, Dallas, and Miami. London is the first international city where the service is available.

Amazon Logistics’ delivery station in East London will serve as the first hub for delivery of Prime Now orders. Amazon plans to reach the remainder of the city and additional cities by the end of this year.

Amazon UK’s Managing Director Christopher North said, “Millions of customers across London can use the Prime Now app today and discover over ten thousand items for one-hour delivery, or select a free two-hour, same-day delivery slot.”

Prime members can download the Prime Now app to iOS or Android devices to find eligible delivery postcodes and request notification when the service is available in their area.

Delivery within one hour of ordering costs 6.99 pounds (it costs $7.99 in the US), and free delivery is available within a choice of two-hour, same-day delivery slots between 8am and midnight, seven days a week.

Amazon Prime has a separate same-day delivery service in over a dozen U.S. metropolitan cities called Prime FREE Same-Day: Prime members can order by noon and have the order delivered before bedtime, 7 days a week – orders under $35 cost $5.99. See this recent Newsflash article to keep delivery options straight.

Amazon does not reveal the number of Prime subscribers but said in its announcement on Tuesday, “on a base of tens of millions, worldwide paid membership to Prime grew 53% last year” and called it “immensely popular service with millions of members in the UK.”


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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.