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Amazon Expands in Mexico and Welcomes Sellers

Amazon expanded its marketplace in Mexico and officially launched Selling on Amazon and Fulfillment by Amazon (Logistica de Amazon) there on Tuesday. Mexican sellers of all sizes can list their merchandise on Amazon.com.mx and reach customers across Mexico and internationally, it announced.

On Friday, the Yucatan Times had announced Tuesday’s scheduled official launch, noting that Amazon had made its first approach to the Mexican market in 2013 with the launch of its Kindle Store, which sells digital books.

Payments and Logistics
The publication said Amazon would find itself bumping up against ecommerce companies already operating in Mexico, including MercadoLibre, Walmart and Inditex. And, it wrote, “Amazon will need an effective system of electronic payment and an improved logistics delivery method in order to serve the Mexican market the way it does worldwide.”

Amazon Mexico customers receive free shipping on orders above MXN 599 that are fulfilled by Amazon – and customers have the option of picking up their purchases from hundreds of locations across the country.

As far as payments – “Amazon.com.mx provides several payment methods for customers to choose from,” according to the announcement. “Amazon works with financial institutions to ensure customers can confidently shop at Amazon.com.mx. Amazon will offer many new payment features shortly, including monthly payments option.”

Third-Party Selling
Amazon’s Director of Mexico Seller Services German Perez-Duarte said Tuesday the company’s goal was to make selling on Amazon.com.mx as simple as possible, “whether you’re a local business new to ecommerce or an established business looking to grow sales in a new online channel.”

“With Fulfillment by Amazon, we do the heavy operational lifting so sellers can grow their business by focusing on core functions like sourcing new products or operating their brick and mortar stores,” he said.

At launch, Amazon.com.mx has millions of unique items available to customers for local delivery – and the company said the site is launching with more categories than any other international site at launch, including Consumer Electronics, Kitchen & Home, Sports & Outdoors, Tools & Home Improvement, Baby, Health & Personal Care, Watches, Books, Music, DVD, Video Games and Software.

“Bringing business, retailers and resellers to the Amazon.com.mx platform ultimately provides customers with the best shopping experience through greater access to a vast selection of unique items,” according to Perez-Duarte.

In 2014, sellers worldwide on Amazon sold more than 2 billion items, and over 40 percent of Amazon’s total unit sales now come from third-party sellers.

Mexican sellers can utilize FBA to let Amazon handle customer service, shipping, and fulfillment. “Amazon has created one of the most advanced fulfillment networks in the world and FBA makes it possible for businesses to take advantage of Amazon’s 20 year investment in technology and innovation to better serve customers,” Amazon said in its announcement. “By leveraging Amazon’s technology, logistics infrastructure and customer service expertise, Mexican businesses can also expand beyond their domestic market and list their inventory on other Amazon websites.”

Seller fees are described on this page, and businesses interested in selling on Amazon Mexico can visit Services.Amazon.com.mx

Visitors to Amazon.com.mx this week were treated to a letter from Amazon founder and CEO Jeff Bezos in Spanish.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.