The mystery surrounding Amazon’s Treasure Truck that’s been driving around the streets of Seattle for the past few days has been revealed – Cnet reports that the truck will deliver daily deals to customers in the city.
“Customers in the Seattle area can view and purchase what’s on the Treasure Truck through Amazon’s mobile shopping app,” Cnet reported. Customers can then can pick up their order at one of the predetermined drop-off points.
You can see more information for yourself at Amazon.com/TreasureTruck.
An Amazon spokesperson said beginning Saturday, June 27th at 7:00 am PST, customers can purchase the very first offer: a $99 Solstice Bali stand-up inflatable paddleboard set which retails for $476.99 (79% off). “Treasure Truck will offer customers great deals on unique selection, most of which can’t be found elsewhere, in limited quantities. These deals are unlike anything you’ve ever seen from Amazon – we will have Treasure Truck exclusive items, deals on local favorites and more.”
Customers can find out the featured product of the day via Facebook, Twitter, or Instagram, and through the Amazon Mobile Shopping app (select “Treasure Truck” from the Main Menu).
The truck appears to be a great way to spread goodwill among local residents of its hometown, gain publicity, get new followers to its social media accounts, and to get more people to download its mobile app.
It’s interesting that Amazon sees its brown boxes featuring its logo as a big part of its brand – the truck body is shaped like one of its boxes, and they feature heavily in its current television commercial.
Cnet reminded readers that Amazon had run a “real world” promotion last year in San Francisco to promote pickup lockers.
Update 6/27/15: Geekwire reports that Amazon has delayed launch of the Treasure Truck deals – “people opening the Amazon mobile shopping app this morning are instead being told that the offer has been “moved to a later date,” and it wonders if Amazon forgot to apply for a permit.