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Amazon Handmade Reveals Fees, Opens Application Process

A month after emailing sellers inviting them to sign up to learn more about a new store for handmade goods, Amazon published an introductory landing page with more information – including seller fees.

Normally sellers on Amazon are not really branded in a significant way, but things will be different on Handmade at Amazon – “When you set up shop, you’ll create an Artisan Profile page to tell customers your story with beautiful imagery and plenty of room to describe your craft.”

And products will be treated differently as well – “You’ll also set up pages for each of your products, featuring stunning images and new customization features so customers can explore everything you have to offer,” Amazon said.

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Sellers will also have up to 30 days to ship items. Products that aren’t customizable are eligible for Amazon Prime if sellers use Fulfillment By Amazon (FBA), a program in which sellers send their inventory to Amazon’s fulfillment center.

Those who signed up to express their interest in May received an email on Thursday with the subject, Apply to Join Handmade at Amazon. Key features and benefits of selling on Handmade include access to over 250 million Amazon customers, it said, along with convenient support via phone and email. It also said sellers could earn up to 10% back on Amazon sales generated from their personal website by joining the Amazon Associates program.

“Handmade is an invite-only community of hand-selected artisans,” the email explained. “To be considered to sell at Handmade and join in on our debut – we need a little more information from you. Please take a moment to apply, introduce yourself and tell us more about your products.”

All Handmade at Amazon artisans must have a Professional Seller account. The current $39.99 monthly Professional Selling Plan subscription fee is waived through August 1, 2016 for artisans – but those who sell more than 40 items in categories other than Handmade at Amazon categories in a month will not be eligible for the subscription fee waiver.

In addition, they pay a 12% Referral Fee (a minimum of 50 cents per item).

Etsy long had a policy that required all items to be handmade by the seller with no assistance, but this year broadened its definition of handmade – a policy that has been unpopular with certain members.

Amazon explained its stance on what qualifies as handmade: “All products available in your Handmade at Amazon store must be made entirely by hand, hand-altered, or hand assembled (not from a kit). Products must be handmade by you (the artisan), by one of your employees (if your company has 20 or fewer employees), or a member of your collective with less than 100 people. Mass-produced products or products handmade by a different artisan are not eligible to sell in Handmade.”

More information is available on Amazon’s website.

And you can find our May 21st blog post containing sellers’ initial thoughts on the new Amazon Handmade store.

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Ina Steiner

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. Send news tips to ina@ecommercebytes.com.


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