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eBay Runs Promotion to Attract Consumer Sellers

eBay is running a free-listing promotion in the U.S. that appears to be targeted at casual sellers. “Make more cash, save more cash” is the tagline, and eBay tells recipients of the invitation, “We’ve made it even easier to make more money on eBay, so you can have extra cash to shop, travel, or do whatever you love. It’s just another reason eBay is the best place to sell online.”

eBay is apparently trying to free the $100 billion of value in items that it says is “trapped in closets and garages” that could be sold on its marketplace. President Devin Wenig said Wednesday that he intends to revitalize consumer selling, calling it a key eBay strength.

The current invitation-only promotion allows sellers to list up to 1,000 auction or fixed-price listings and pay no insertion fees. Sellers must activate the promotion by selecting “Activate offer” in the invitation email or on the promo landing page.

All existing selling limits as well as category and item limits apply. 5-, 7-, 10-, and 30-day listing durations are included in the promotion.

The promotion kicked off on April 22nd and ends on Sunday, April 26, 2015.

All other fees apply, see eBay website for details and restrictions.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.